Back in the mid-1980s, Nike took a bold step by signing Michael Jordan, a rookie at the time, to a groundbreaking endorsement deal. At the time, basketball sneakers were mostly white, but the Nike Air Jordan 1

The first model, the Air Jordan 1 High, features a high-top design, the iconic Nike Swoosh, and the Wings logo, symbolizing MJ's ability to soar on the court. Its innovative use of Air cushioning technology provided unparalleled comfort and performance for athletes, while its stylish design appealed to trendsetters off the court.